Television Advertisement Evaluation Internet Questionnaire

1) How many times did you see this advertisement?

2) Did you ever mention this advertisement to anyone?

3) Did anyone ever mention this advertisement to you?

4) How well did this advertisement catch your attention?

5) How believable were the claims made in this advertisement?

6) How well do you feel this ad informed you about the product?

7) How appealing did you find this advertisement?

8) How convincing did you find this advertisement?

9) How memorable did you find this advertisement?

10) How creative did you find this advertisement?

11) In general, how would you rate the quality of this advertisement compared to other ads of a similar nature?

12) Do you currently use this product?

13) Based on this advertisement, how likely would you be to purchase this product in the future?

14) If deciding between this product and a competing product, how much would this ad influence you to buy this product?

15) What, if anything, did you find appealing about this advertisement?

16) What, if anything, did you dislike about this advertisement?

17) Which of the following would you use to describe this advertisement? Please check all that apply.

18) Are you male or female?

19) What is your age?

20) What is your marital status?